Market Opportunity

Creative Stagnation: The Cost of Centralised Innovation

Despite living in an age of unprecedented technological advancement, we face a growing crisis of creativity and innovation. In a recent survey, only 21% of executives reported that their organisations were meeting their innovation goals. The reasons are manifold, but they all stem from the limitations of centralised, siloed approaches to ideation and development.

In traditional organisations, ideas are often confined within departmental boundaries, stifled by hierarchical decision-making, and starved of diverse perspectives. Even when promising concepts do emerge, they frequently languish due to lack of resources, misaligned incentives, or aversion to risk. The result is a stunted innovation pipeline and a failure to capitalise on the creative potential of employees and stakeholders.

The situation is hardly better in the realm of individual creators and entrepreneurs. While platforms like Kickstarter and Patreon have made it easier to rally support for creative projects, they still suffer from the limitations of centralisation. Creators are beholden to the rules and revenue-sharing dictates of these platforms, and have limited ability to monetise their IP beyond one-time transactions. Moreover, these platforms do little to facilitate collaboration or idea refinement, leaving creators to navigate the innovation journey on their own.